Horizontal Integration

A horizontal integrated company owns or has shares in lots of different companies and these companies can be used to produce, market and supply products. For example a film can be purchased as a feature at the cinema, rented on DVD, purchased as a download and finally purchased as a DVD.

Vertical Integration

Vertical integration is when a company oversees the planning and creation of a product, through to the marketing, advertising and distribution and then on to the retail of the product to the public.A company which is vertically integrated has control over all the stages of a products life. In media this means they have control of three procsesses; production, this includes writting, planning and the creation of the product. Distribution, taking the finished product to the retailer and marketing the product. Finally exhibition, the point at which the product is sold to the consumer.

Synergy

Synergy is the process through which media products derived from the same text are promoted in and through each other and throughout the subsidiaries of a media conglomerate. Synergy is closely linked to convergence as the coming together of the seperate companies associated with different technologies within a conglomerate allow for synergy to happen. Synergy works on two levels; the main text is promoted using the many subsidiaries of the conglomerate, and the individual products used to advertise the main text are linked to each other.

Convergence

Convergence is the term used to describe how technology has brought together previously separate media channels. For example, a mobile phone and a camera work independently from one another but since early 2000's the two technology's have converged and most mobile phones now include a camera. In the film industry digital recording and distrubution methods mean that previously separate forms can be bought together or converged. The digital content produced during film making is compatible with other digital media so can be used on websites or in games. Convergence is just the coming together or merging of two things.

Post Production

 Post production is the term for all stages of production occurring after the actual end of shooting and recording the completed work. Post-production is, in fact, many different processes grouped under one name. These are; video editing, writting, adding visual special effects and sound design/ effects. Post production can take longer than the actual making of the film itself this is because it needs to complete the editing, color correction and the addition of music and sound. Post production can be seen as second directing because through post production it is possible to change the intention of the film.

Production

The production part in media is the actual making and filming of the film. This is when the film has been given the go ahead and they can get deep into and concentrate purely on filming of the film. However its not this simple, there are in fact many different stages of production and different things to consider. It all begins with the producer, he get's everything together and organised, for example the cast, the idea, the development and the crew. Then in order to film the idea and the scipt must be good! then the package, this is where the screen play needs to be written, need to sort out the budget. Atracting investment this is where the producer meets other producers acrros the world, this is essential because without the investment the film will not be made. The planning is very important, they should make sure time is kept for the harder and longer scenes when shooting. Also the budget is very important, this is based on the investment and when they have this they need to draw up a financial plan showing how they are going to pay for eveything. Above and below the line costs, above the line is the script, screen play, actors, producer, director and below the line is the designers. They also need to consider their audience so they need to consider the location and who will want to see the film. Finally the marketing, this costs more than making the film, they need to find a gap in the market for their film.

Pre-Production

Pre Production is the process of preparing all of the elements involved in a film. Pre Production begins once the project has been given permission (greenlit). This is the stage where finalizing preperations for production go into effect. During pre-production, the script is broken down. The individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. At the begining of pre production the screen play is page locked and scenes are numbered, this helps avoid confussion.

Filming

Today we got the final clips for our film opening complete. We have almost finsihed the editing of the film opening and are well on track to have it finshed tommorrow. We worked well as a group and have got all the clips we need to complete the opening.

Filming

Tuesday 24th April we added another little clip to our film opening and are just about there now, we will be doing the final editing on the film opening tuesday and it will be done. We are now communicating and working well as a group and due to this improvement the film opening has come on strong and is looking good.

Editing

After we got a succesful day of filming done, we are now moving on to editing and we have almost edited the whole film opening we just need to get a couple more shots to add into the edits and we will have completed our film opening. The editing is coming along really well and its looking good, we just need a few more parts of the film opening to add and to take a thorough look over what we have achieved. Overall editing is coming along really well and we are close to finishing our film opening.

Filming

Monday 16th April, we got together as a group and went a head with our filming of our opening scene for a film. During easter a member of our group was away so therefore we could not get together and film so we left it late but we got it done. We worked really well as a group and worked hard and smoothly to get a good day filming out the way. We got all of the major shots completed and just a few more tweeks with the film and we are almost there. It was a really succesful day for our group and we came together as a group and worked extremly well to get the work what was needed to be done completed.

filming

We are currently in easter half term and will be looking into doing some filming soon. We got a lot of shots done last week and will be loading them onto my blog hopefully soon, and also we will hopefully edit the shots together and soon be able to complete our film opening.